Seven dealer-website checks to run before you request another demo.

1. Mobile speed and readiness

• Measure real-device Core Web Vitals or Lighthouse results when authorized
• Check server response time separately from full visual load time
• Verify the viewport, responsive images, image compression, and lazy loading
• Test navigation, inventory filters, galleries, buttons, and forms at 375 pixels
• Confirm touch targets, sticky actions, popups, and consent notices do not block the page

2. Inventory freshness and discoverability

• Reach inventory from the homepage without relying on search
• Compare the public active count with the inventory source of record
• Check how quickly price, photo, mileage, and status changes publish
• Open recently sold units and confirm they are not presented as available
• Look for a trustworthy updated-at or availability signal tied to inventory data

3. Vehicle detail page quality

• Sample several vehicles across price and body styles — not only the featured unit
• Verify year, make, model, trim, price, mileage, VIN, location, and availability
• Review original photo quality, ordering, alt text, and mobile gallery behavior
• Confirm visible facts match any vehicle or product structured data
• Provide a specific next action without hiding essential information behind a form

4. Missing lead actions

• Offer click-to-call plus a short vehicle-aware availability request
• Make test-drive, finance-interest, trade-in, and appointment paths easy to find
• Submit authorized test leads and verify owner, notification, source, vehicle, and consent
• Check safe fallbacks when the assigned person or provider is unavailable
• Measure response and appointment outcomes — not button clicks alone

5. Local SEO foundations

• Use a specific title, description, one clear H1, and indexable canonical page
• Keep dealership name, address, phone, hours, and service area visible and consistent
• Use valid AutoDealer or LocalBusiness structured data that matches the page
• Maintain a current sitemap and useful make, model, body-style, city, and region paths
• Avoid thin location pages with no inventory or dealership-specific value

6. Google Business Profile consistency

• Compare business name, address, phone, website URL, and map pin
• Review regular and holiday hours plus primary and department categories
• Check the inventory, appointment, and review links from the live profile
• Confirm profile ownership and manager access before changing vendors
• Treat the comparison as manual or authorized-provider evidence; do not infer live profile facts from a link alone

7. Website pricing and contract checklist

• Complete monthly price, required add-ons, setup fees, and usage charges
• Initial term, automatic renewal, renewal price, and cancellation notice
• Early-termination fees and the exact effective cancellation date
• Domain, website content, code, photos, analytics, and account ownership
• Inventory, lead, customer, media, and reporting exports with format and cost
• Redirect, DNS, email, data retention, and post-cancellation migration assistance

Turn the audit into a prioritized plan

Rank findings by shopper impact, evidence strength, effort, and dependency. Fix broken inventory access and dead lead paths before polishing minor metadata. Keep unknown areas marked for manual verification instead of inventing certainty.

The ProAutoSites scorecard automates a small public portion of this process and returns the evidence immediately. It does not sign in, submit forms, access private accounts, or claim facts it cannot observe.