Dealer results should be documented with a baseline, a time window, and customer approval.
ProAutoSites does not publish invented testimonials or unattributed performance claims. Public case studies will identify the measurement window, starting point, implemented changes, data source, limitations, and dealership approval.
Record the starting point
Document inventory volume, website traffic, forms, response activity, appointments, and known data gaps.
Name what was implemented
Separate website, inventory, lead-routing, content, provider, and staff-process changes.
Report the full window
Use qualified leads and operational outcomes, not only page views or a favorable isolated week.
Required evidence for a public story
- Written dealership approval for its name, logo, quote, screenshots, and metrics
- A defined before and after period with comparable data
- The analytics, CRM, or dealership record used for each measure
- Known campaign, inventory, staffing, seasonal, or tracking changes
- Absolute counts alongside percentages when appropriate
- A clear statement that one dealership’s result does not guarantee another’s
Metrics that matter
| Area | Possible measures |
|---|---|
| Inventory | Time to publish, photo completeness, active units, price freshness |
| Discovery | Indexed pages, qualified organic queries, non-brand landing pages |
| Leads | Valid requests, source completeness, response time, contact rate |
| Appointments | Scheduled, confirmed, attended, and no-show outcomes |
| Sales | Sold outcomes tied to a recorded lead, with attribution limitations |
| Operations | Duplicate entry removed, staff adoption, export and reporting consistency |
Participate in a case study
No customer performance story is represented on this page without approved evidence. ProAutoSites customers may volunteer for a documented case study involving a short interview, agreed before-and-after measurements, and approval of every name, logo, screenshot, quotation, and result before publication.
Participation is optional and does not affect service. ProAutoSites will not publish confidential shopper information or present one dealership’s result as a guarantee for another.
See the shopper experience — or assess the website you already have.
Explore a working sample dealer website, or receive a private seven-part scorecard before deciding whether to speak with ProAutoSites.