Privacy Policy

How information is used

Information is used to operate websites and control panels, manage inventory and leads, deliver requested communications, process subscriptions, provision services, prevent fraud, maintain security, provide support, and comply with legal obligations.

Service providers

We use carefully selected providers for services such as payments, domain registration, hosting, email, text messaging, maps, analytics, and authorized dealership integrations. Providers receive only the access needed for the configured service. We do not sell personal information.

We do not share SMS opt-in data or consent with third parties or affiliates for marketing or promotional purposes. Messaging providers and wireless carriers may receive information only as needed to deliver and support requested text messages.

Analytics and advertising measurement

When a ProAutoSites.com visitor accepts optional measurement, we use Google Analytics and Google Tag Manager to understand public-page visits, referral sources, campaign parameters, form interactions, accepted demo or contact requests, and other configured conversion events. This may include page URLs, referrers, browser and device information, approximate location derived by the provider, and first-party event identifiers. Ordinary analytics events are not intended to include message text, finance details, or other sensitive form contents.

With the same optional choice, we may use the Meta Pixel and Meta Conversions API to understand whether an advertisement led to a landing-page visit, form interaction, valid dealership lead, qualified opportunity, scheduled or attended demo, or subscription. This may use Meta browser and click identifiers, attribution parameters, IP address, browser information, and normalized contact details. Contact details are SHA-256 hashed before they are placed in the server-side delivery queue.

We use these outcomes to distinguish form submissions from genuine dealership opportunities and improve marketing measurement. If optional measurement is declined, Google Analytics, Google Tag Manager, and the Meta Pixel are not loaded, and CRM outcomes for that contact are not sent to optional advertising measurement providers.

Your choices and requests

ProAutoSites.com and dealer-site visitors can decline optional analytics or advertising measurement from the privacy banner and can use unsubscribe or preference links where provided. You may request access, correction, deletion, or communication opt-out assistance. Identity verification or a legal exception may be required before a request is completed.

Retention

Information is retained only as long as needed for service delivery, security, contractual, tax, legal, and dispute-resolution purposes. Dealership retention policies may vary. Legal holds can temporarily prevent deletion. Backup copies age out through controlled backup-retention schedules.

Dealer scorecard request-source hashes are cleared after 7 days. Scorecard contact, attribution, optional commercial details, and internal notes are anonymized when the report retention period expires (90 days by default).

Temporary test-drive driver-license barcode data and front images are encrypted, excluded from mobile offline storage, and deleted during the next scheduled daily retention purge.

Security

We use access controls, encryption for protected integration credentials and compliance records, multi-factor authentication, session management, tenant isolation, audit logging, backups, monitoring, and incident procedures. No online service can guarantee absolute security.

Read the ProAutoSites security overview.