Dealer website cost is the subscription plus everything required to keep inventory and leads working.
A monthly price is only comparable when the inventory limit, setup work, domain, feeds, lead tools, CRM access, support, and migration responsibilities are also clear. Ask for the complete first-year and renewal cost in writing.
Plans start at $99 per month
Starter, Pro, and Premium are currently listed at $99, $199, and $399 per month, with no setup fee.
New-domain registration
A newly registered domain is priced separately and renews yearly. Existing-domain use depends on the required DNS handoff.
Feeds and providers
Confirm whether each marketplace, finance, text, email, or data connection is included, separately billed, or still approval-gated.
Build a complete cost worksheet
| Cost area | Questions to ask |
|---|---|
| Subscription | Price, vehicle limit, users, locations, contract term, and renewal |
| Launch | Setup, design, copy, inventory import, redirects, and training |
| Ownership | Domain registration, DNS, email, SSL, and cancellation handoff |
| Inventory | VIN data, photos, feed imports, feed exports, and marketplace delivery |
| Leads | CRM seats, email, texting, call tracking, forms, and automations |
| Support | Included hours, response times, after-hours coverage, and optimization |
| Exit | Data export, redirects, media transfer, and final billing |
Compare first-year cost, not just the first invoice
Multiply recurring charges by twelve, add one-time work, include required outside vendors, and document usage-based charges. Then compare what staff still have to do manually.
The least expensive option can become costly if inventory is entered twice, leads lose source context, or the dealer must rebuild the site again to obtain basic exports. The most expensive option can also be wasteful if it bundles back-office functions the lot does not use.
ProAutoSites pricing boundary
The public pricing page is the authoritative source for current ProAutoSites plan prices and included features. Provider-dependent capabilities remain subject to configuration, consent, vendor approval, and any applicable provider charges.
See the shopper experience — or assess the website you already have.
Explore a working sample dealer website, or receive a private seven-part scorecard before deciding whether to speak with ProAutoSites.